The End of PR. Managing Reputation as Financial Capital
A successful career, a thriving business, and a happy life all start with reputation. People with a bad reputation are not hired, do not get business deals, are not respected, and are avoided in every way. Companies with a bad... reputation lose customers and lucrative contracts. Today, more and more corporations are thinking about reputation, understanding, as Alfred Nobel said, that "a good reputation is more important than a clean shirt. A shirt can be washed, but a reputation never can."
Author: ДОМБАЙ К.
Printhouse: Al'pina Pablisher
Series: Маркетинг. Реклама
Age restrictions: 12+
Year of publication: 2023
ISBN: 9785206001747
Number of pages: 94
Size: 60x90/16 mm
Cover type: Твердый переплет
Weight: 250 g
ID: 1411491
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