The Star Economy of the Fashion Industry. Millennials, Influencers, and the Pandemic

Fashion, as we know, is changeable, and those who tend to follow its whims have to put in a lot of effort to keep up with the latest trends. But times are changing. The first decades of the 21st century,... crowned by the year 2020, which will forever be associated with the coronavirus pandemic in human history, have radically changed the perceptions of the role of the fashion industry, the significance of its products, and the status of those who manage it, making it clear that the good old days, when a glorious tradition half-defined success in the fashion world, have irrevocably sunk into the past. In his new captivating book, Donald Thompson—a recognized expert in the economics of the art world, author of bestsellers "A Shark's Mummy for $12 Million. Sold!" and "The Orange Balloon Dog"—clearly proves: it is time for arrogant luxury brands to heed the demands of a changed world and an increasingly rapidly changing society.