The Star Economy of the Fashion Industry. Millennials, Influencers, and the Pandemic

Fashion, as we know, is fickle, and those who tend to follow its whims often have to put in a lot of effort to keep up with the latest trends. But times are changing. The first decades of the 21st century, crowned by the year 2020, which will forever be linked in human history to the coronavirus pandemic, have so radically changed perceptions of the role of the fashion industry, the significance of its products, and the status of those who manage it, that it has become clear: the good old days when glorious tradition partially defined success in the fashion world are irretrievably in the past. In his new captivating book, Donald Thompson – a recognized expert in the economics of the art world, author of the bestsellers “The Shark Taxidermy for $12 Million. Sold!” and “The Orange Balloon Dog” – vividly demonstrates: the time has come for arrogant luxury brands to heed the demands of the changed world and the increasingly rapidly changing society.