Pretty Boys. The History and Secrets of Male Beauty: From Alexander the Great and the Vikings to David Bowie

Beauty is not just for girls. Our perceptions of masculinity have changed over the centuries and continue to evolve. David Yi, former fashion editor at New York Daily News and founder of the media brand Very Good Light, who has become a successful entrepreneur in the beauty industry, introduces readers to how the canons of male beauty have changed and offers a grooming guide that reveals beauty secrets from star stylists, makeup artists, and bloggers.