Color Code. Sky Blue, Newspaper Yellow, Royal Purple and Other Shades

How many colors are there in a rainbow? In the West, we see seven, the Chinese see five, and the Pirahã tribe in the Amazon has no words to denote the spectrum at all. Color is not what we see, it is how we think about it.
Paul Simpson explores how eleven key colors shape the evolution of humanity as a species and influence politics and culture. His book raises questions such as the "gender change" of pink, the poisonous potential of green, the questionable reputation of yellow, the royal association of purple, and how orange has influenced power in Europe.
Discussing color and actors, artists, chemists, composers, dentists, dictators, fashion designers, filmmakers, gods, musicians, mystics, physicists, poets, and charlatans, this book changes our perceptions of the spectrum.