Color Code. Sky Blue, Newspaper Yellow, Royal Purple and Other Shades

How many colors are in the rainbow? In the West we see seven, the Chinese see five, and the Pirahã tribe in the Amazon has no words to denote the spectrum at all. Color is not what we see, it... is how we think about it.
Paul Simpson explores how eleven key colors shape the evolution of humanity as a species and influence politics and culture. His book raises questions such as the "gender shift" of pink, the toxic potential of green, the dubious reputation of yellow, the royal association of purple, and how orange has influenced power in Europe.
Talking about color and actors, artists, chemists, composers, dentists, dictators, fashion designers, filmmakers, gods, musicians, mystics, physicists, poets, and charlatans, this book changes our understanding of the spectrum.

Who is this book for:
For anyone who wants to know how colors influence us and our culture.