Negotiate Anything. How to Dictate Your Terms and Keep Being Liked

Instead of reading dozens of books on negotiations, read one – this one. “Negotiate Anything” is an absolute classic, a collection of the most effective strategies and methods of negotiation from Herb Cohen, a man who has often been called “the greatest negotiator in the world,” the author of the term win-win, an advisor to presidents and corporations. In this book, Cohen explains clearly and humorously how to use three main resources: time, power, and information, to get what you want while continuing to be liked by people, as well as: • Find non-monetary arguments in negotiations about money. • Defend against troublemakers, communicate with whiners and uncover manipulators. • React to “dirty tricks.” • Build a communication strategy with negotiators of various types. REVIEW: “It’s rare to come across a book on negotiations that pulls you in. And not just pulls you in, but inspires you to retell and apply what you’ve read. I recommend it!” – Sergey Kuzin, business trainer, candidate of psychological sciences