Predictable Irrationality: The Hidden Forces That Shape Our Decisions

Do you know why: • a pill for 300 rubles works better than one for 10? • we are more willing to help a neighbor for free than for money? • we sometimes uncontrollably buy things that we really don't need? In the new, revised and expanded edition of the New York Times bestseller, Dan Ariely answers these and many other questions related to our economic behavior. He demonstrates through scientific experiments that our decisions are often predictably irrational - we act according to the same non-obvious scenarios. The author exposes the games our brain plays, helping to understand and rethink the stereotypes of decisions and actions that define our personal and business lives. Understanding our own imperfection provides many practical advantages - you will be able to see this for yourself by reading this fascinating book!