Sales Without Sales. Methodology of Systemic Sales. Counter-Sale

This book — a reboot plan for those whose sales department operates on an outdated operating system. Can’t force managers to make 100 cold calls a day anymore? Clients don’t believe a word, and every deal turns into a negotiation over discounts? Your best salespeople burn out within a year, and newcomers don’t understand what to do? «SALES WITHOUT SALES» — this is not updated techniques of «pushing» or another collection of magical scripts. This is a methodology that reboots the very operating system of your department. The «COUNTER-SALE» methodology is designed for those who sell complex and expensive solutions — where the client is initially skeptical, and the cost of a mistake is measured in millions. In such conditions, ordinary scripts do not work, but a system does. Enough heroics. It’s time to build a systematic sales department.