A practical guide to entrepreneurial thinking based on the principle: take the main and refuse the excess.
Li Jian summarizes the experience he has gained over 30 years of managing a business and nearly 20 years of training in management into the management philosophy of "choose one and give up nine." He explains in an accessible way that the essence of all business operations consists of seven aspects: strategy, value, organization, product, user, marketing, and finance, and in each of them, it is important to choose the main thing at the start and focus on it, discarding everything secondary, unnecessary, and sometimes even harmful.
By applying the approach of "take one, giving up nine," readers will be able to focus on the main thing, free up time and resources, increase business efficiency, and minimize costs. This approach will not only improve management skills but also help put the company on the path to sustainable development, where every step is based on conscious choice and strategic concentration on the most important.