Hug Your Customers: The Practice of Outstanding Service

About the fact that the main thing in sales is relationships with customers. About how to build their loyalty from the very first visit. Jack Mitchell espouses a philosophy of "hugs", which means a sincere desire to make the customer happy. This is the foundation of all work at Mitchell and other retail stores owned by the Mitchell family. And they do this wonderfully: their database includes information on hundreds of thousands of customers, salespeople know all the nuances and needs of each visitor, and everyone feels unique, exceptional, and very important during their visit to the store. And sales continue to grow.