Embrace Your Customers. The Practice of Outstanding Service
About the fact that the main thing in sales is the relationship with customers. About how to build their loyalty from the very first visit. Jack Mitchell advocates a philosophy of "embraces," which implies a sincere desire to make the... customer happy. This philosophy underpins all the work at Mitchell and other retail stores owned by the Mitchell family. And they do this remarkably well: the database includes information about hundreds of thousands of customers, salespeople know the unique characteristics and needs of each visitor, and everyone feels unique, special, and very important during their visit to the store. And sales continue to grow.
Author: Джек Митчелл
Printhouse: Mann, Ivanov i Ferber
Series: Easy Choice
Age restrictions: 16+
Year of publication: 2025
ISBN: 9785002507788
Number of pages: 320
Size: 185х125х14 mm
Cover type: soft
Weight: 180 g
ID: 1726489
from € 38.94
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