Strong Culture - Strong Business. Five Elements of Corporate Culture Transformation

This book introduces readers to a unique approach to solving the problem of corporate culture transformation - the "Clever" model.

This model helps change people's habitual ways of acting through working with five elements: current habits, development practices, target habits, meanings, and actors. The authors describe each element of the model in detail, present tools for changing corporate culture, provide instructions for their application, and demonstrate examples from their practice. Overall, this is a universal guide to the comprehensive development of corporate culture, based on many years of experience.