Bestseller. How to create and promote creative projects

A book of advice and recommendations for a creative person who strives to create something "great, highest, almost divine"
Marketing expert, media strategy developer, and bestselling author Ryan Holiday explores every stage of a creative product's life in this book, from its creation to the formation of its legacy.
The author teaches that one should not engage in the race for instant popularity and likes on social media; instead, one should focus on eternal values. He recommends being sincere in one's creativity, creating worthy projects, and thinking about long-term success.
You will learn how to create something that will be consumed (and sold) for many years, that will enter the canons of its industry, that will lay the foundation for other works, that will generate income and have an influence while we sleep, and even after we switch to new projects.