Cartier. The Unknown History of the Family that Created the Luxury Empire (Euro Pocket)

The history of the legendary brand is described in dozens of books. But none of them, no matter how magnificently they are presented, can compare to the work of a family member. Francesca Cartier Brickell, the granddaughter of the last representative of the dynasty who managed and owned a branch of the legendary jewelry House, spent over ten years traveling the world in search of the true and previously unknown history of Cartier. This book is an incredibly captivating tale about the family and the three brothers who transformed their grandfather's modest Parisian jewelry store into a global luxury empire. Their motto was: "Never copy, only create," and each of them had their own talent: Louis – a visionary designer who created the first men's wristwatch to help a flying friend keep track of time without taking his hands off the controls; Pierre – a master negotiator who bought the New York headquarters on Fifth Avenue for a necklace made of natural pearls; and Jacques – a gemstone expert whose trips to India opened Cartier's access to the world's finest rubies, emeralds, and sapphires, inspiring the creation of world-famous jewelry. "Cartier" is ten years of research, archival photos, personal letters, and testimonies from those who once worked with or knew the family and the brand.