Indian Attraction. Business in a Country of Opportunities and Contrasts

Today, India is not just the 'land of elephants,' but a rapidly developing economy that ranks among the top 5 world leaders! For Russian businesses, it is becoming a true magnet for new opportunities. The updated edition of the book 'Indian Attraction' is supplemented with the most relevant information about promising industries, searching for partners, managing personnel, and protecting investments.

Evgeny Griva, who worked at the Trade Representation of Russia in India, and Pavel Seleznyov, dean of the faculty of international economic relations, share invaluable experience and practical advice, immersing readers in the realities of doing business, as India has its own etiquette of business relations, a special attitude towards time, and other national peculiarities. To ensure your business thrives here, it is important to understand the Indian mentality.