And Yet It Is Flat! The Amazing Science of How Beliefs, Convictions, and Opinions Change

Have you encountered people who stubbornly believe in dubious theories that contradict common sense? Have you found yourself in situations where the most convincing arguments prove powerless? Psychology researcher and bestselling author David McRaney explains the mechanisms of consciousness that form the resilience of beliefs and why it is difficult to change your own point of view or that of your opponent. The heroes of this book are political agitators, religious cultists, and conspiracy theorists. The author explores how our brain processes information and under what conditions a reconsideration of views is possible. This fascinating study will provide you with the tools to convey your point of view and influence the minds of others, whether it's about one person or millions. Get ready for an exciting journey into the world of the psychology of persuasion!