I sell, but no one buys. A guide to creating effective texts on social media

Elena Brozovskaya - philologist, expert on social media texts, copywriter with 20 years of experience, popular blogger known by the nickname @textbomba. The book is written for those who have tried to sell on social media but were dissatisfied with... the results. No, this is not "another textbook on copywriting" that will teach you from scratch how to write. This book has a unique format - "working on mistakes". Using the author's method, you will analyze your old posts, finally understand why they did not sell, and learn how to increase their selling power. You will practice right on the pages of the book. HERE YOU WILL FIND: 1. Detailed analysis of the main schemes of selling texts, as well as selling storytelling and mistakes in content planning; 2. Numerous real examples and tips on how to fix a failed text; 3. At the end of chapters - checklists that will help objectively assess the selling power of your text; 4. Analysis of the target audience's language and many techniques, one of which is - "Customer's Skin".