Analytical Culture. From Data Collection to Business Results

This is a practical step-by-step guide to implementing data-driven management in your organization. Karl Anderson, the Director of Analytics at Warby Parker, interviewed leading analysts and scientists and gathered cases that form the basis of this book. You will learn what processes to introduce at all levels and how exactly to do it, what difficulties you might encounter along the way, and how to overcome them. The author discusses the analytical value chain, which will help make the right decisions and achieve better business results. The book will be of interest to CEOs and business owners, managers, and analysts.