Like it in 90 seconds. How to gain attention and win over

The first moments of communication with a new person are the most important, because you can only make a first impression once. Scientists believe that on average we only have 90 seconds to please strangers. Not much, but if you know how to act, it’s quite enough. So says the famous international communication expert Nicholas Butman. Before studying the psychology of communication, he worked for a long time as a photographer in the fashion world and was often faced with the need to quickly win over his interlocutor, help him relax and make a favorable impression on him. The technique that Butman describes in his book is based on his personal experience and the principles of cognitive psychology. In the book you will find not only theory and interesting cases, but also a workbook. The practical exercises and tasks it contains for training communication skills will help you understand yourself, identify your weaknesses and learn to get rid of them.