I know what to tell you. How to persuade, not manipulate

The easiest way to get what you want in negotiations is to play fair, believes the author of this book.
Vladislav Yakhtchenko, a business coach in public speaking and author of the bestseller "Dark Influence," is among the TOP-10 best speakers at TEDx events. He suggests that any communication should be guided by the principles of "white rhetoric," which leads not to a one-time victory but to long-term cooperation. The author also shares a whole arsenal of tools to help you quickly find arguments, listen to your interlocutor, and ask the right questions.

Thanks to this book, you will learn about:
- 10 skills of "white rhetoric" for everyday use;
- 10 best styles of argumentation;
- 10 prohibitions in a debate.