Tailonomics. A successful business based on love, or How the Valta company teaches Russia to care

This is not only an exciting story of how physicists-nuclear scientists, graduates of MIFI, created the company "Valta", the largest supplier of pet products and a leader in the Russian pet industry. It is a reflection on the fact that there is no mechanics to success and there never can be. At the core of any endeavor lies a system of values. And you will also learn that business is not quite about money, but rather about caring for your cultural oak, which is nurtured not by one person, but by an entire community.