This book is a comprehensive practical guide to organizing the effective work of a sales department based on a systematic approach. From the book, you will learn: • Where to find new clients; • How to maximize working time and the salesperson's...
work; • How to find the best sellers and motivate them for effective work; • How to correctly create sales plans; • How to control and improve the department's performance indicators; • What a dynamic client dossier is and how to maintain it; • Why it is important to think in terms of numbers; • How to build relationships with clients, including "toxic" ones; • How to win clients from competitors; • How to conduct an audit of the sales department; • How to transform and develop a company through the sales department; For a deeper understanding of the material, the reader is offered exercises, as well as techniques for self-discovery that open up new opportunities in work and business communication.
This book is a comprehensive practical guide to organizing the effective work of a sales department based on a systematic approach. From the book, you will learn: • Where to find new clients; • How to maximize working time and the salesperson's work; • How to find the best sellers and motivate them for effective work; • How to correctly create sales plans; • How to control and improve the department's performance indicators; • What a dynamic client dossier is and how to maintain it; • Why it is important to think in terms of numbers; • How to build relationships with clients, including "toxic" ones; • How to win clients from competitors; • How to conduct an audit of the sales department; • How to transform and develop a company through the sales department; For a deeper understanding of the material, the reader is offered exercises, as well as techniques for self-discovery that open up new opportunities in work and business communication.
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