Hero and Rebel. How to Use Archetypes for the Benefit of Business and Creativity

Hero and Rebel. How to Use Archetypes for the Benefit of Business and Creativity

This book, based on research of popular companies, discusses how to differentiate from competitors using archetypes – memorable images. In it, Carol Pearson and Margaret Mark offer tools for effective brand promotion, creating a unique communication style, and corporate culture....

Author: МАРК М., ПИРСОН К.

Printhouse: Eksmo

Series: Marketing for Non-Marketers

Age restrictions: 16+

Year of publication: 2023

ISBN: 9785041728151

Number of pages: 432

Size: 242x170x23 mm

Cover type: hard

Weight: 707 g

ID: 1446373

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€ 27.49

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