Hero and Rebel. How to Use Archetypes for the Benefit of Business and Creativity
This book, based on research of popular companies, discusses how to differentiate from competitors using archetypes – memorable images. In it, Carol Pearson and Margaret Mark offer tools for effective brand promotion, creating a unique communication style, and corporate culture.... The book provides experiences in forming archetypes for companies like Levis, Nike, Barilla, Coca-Cola, Apple, and others. It also explores the images of celebrities – Princess Diana, Oprah Winfrey, John Kennedy.
Author: МАРК М., ПИРСОН К.
Printhouse: Eksmo
Series: Маркетинг для немаркетологов
Age restrictions: 16+
Year of publication: 2023
ISBN: 9785041728151
Number of pages: 432
Size: 242x170x23 mm
Cover type: твердая
Weight: 707 g
ID: 1446373
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