Hero and Rebel. How to Use Archetypes for the Benefit of Business and Creativity
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This book, based on research of popular companies, discusses how to differentiate from competitors using archetypes – memorable images. In it, Carol Pearson and Margaret Mark offer tools for effective brand promotion, creating a unique communication style, and corporate culture....
The book provides experiences in forming archetypes for companies like Levis, Nike, Barilla, Coca-Cola, Apple, and others. It also explores the images of celebrities – Princess Diana, Oprah Winfrey, John Kennedy.
This book, based on research of popular companies, discusses how to differentiate from competitors using archetypes – memorable images. In it, Carol Pearson and Margaret Mark offer tools for effective brand promotion, creating a unique communication style, and corporate culture. The book provides experiences in forming archetypes for companies like Levis, Nike, Barilla, Coca-Cola, Apple, and others. It also explores the images of celebrities – Princess Diana, Oprah Winfrey, John Kennedy.
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