Hero and Rebel. How to Use Archetypes for the Benefit of Business and Creativity

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This book, based on research of popular companies, discusses how to differentiate from competitors using archetypes – memorable images. In it, Carol Pearson and Margaret Mark offer tools for effective brand promotion, creating a unique communication style, and corporate culture.... The book provides experiences in forming archetypes for companies like Levis, Nike, Barilla, Coca-Cola, Apple, and others. It also explores the images of celebrities – Princess Diana, Oprah Winfrey, John Kennedy.

Author: МАРК М., ПИРСОН К.

Printhouse: Eksmo

Series: Marketing for Non-Marketers

Age restrictions: 16+

Year of publication: 2023

ISBN: 9785041728151

Number of pages: 432

Size: 242x170x23 mm

Cover type: hard

Weight: 707 g

ID: 1446373

This book, based on research of popular companies, discusses how to differentiate from competitors using archetypes – memorable images. In it, Carol Pearson and Margaret Mark offer tools for effective brand promotion, creating a unique communication style, and corporate culture. The book provides experiences in forming archetypes for companies like Levis, Nike, Barilla, Coca-Cola, Apple, and others. It also explores the images of celebrities – Princess Diana, Oprah Winfrey, John Kennedy.

In-store availability

€ 30.89

In-store availability

€ 30.89

Shop-availability

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MNOGOKNIG Gmbh, Frederichstrasse 176-179, Berlin, Germany, 10117

+4915205421866

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