On the Other Side of Games. The Principles of Success of Minecraft, Angry Birds, Pokémon GO, and Other Phenomena of the Global Gaming Industry

Famous industry expert Just Van Deren uncovers the reasons for the success of Minecraft, Fortnite, Pokemon Go, Angry Birds, and other iconic projects in the gaming industry. This book explains how • Sony and Electronic Arts broke Nintendo's monopoly • Valve revolutionized with mods • Pokemon GO and Angry Birds defeated the "behemoths of the gaming industry" • Two Harvard Business School graduates opened the largest retail chain Game Stop and managed to avoid bankruptcy All these phenomena are examined in detail by the author in his book, immersing the reader into the "backstage" of the gaming industry.