Alarm and Control. Survival Strategies in Russian Business.

The Russian market is dynamic and unique - its appearance fluctuates and changes, and business is effective only when organizational culture manages to adapt to these changes. The task of modern leaders and entrepreneurs is to break free from the established system, to look down on the plateau of Russian business culture to see the global processes shaping modernity. This outsider perspective allows one to identify all the "blind spots" in organizational culture and adjust the course in the new realities. David Shusterman and Grigory Trusov have been consulting Russian entrepreneurs since the early 90s. Over thirty years of their activities, they have gathered a vast amount of material on the nuances and specifics of business in Russia: from overcoming Soviet thinking to transitioning into the world of information technology, which constantly changes the rules of the game. Throughout these years, amidst changing trends, they discovered one persistent element that allows domestic business to stay afloat, but makes it uncompetitive in the global market. In a series of professional essays, the authors discuss the influence of national culture on all aspects of Russian business, as well as its formation, development, and that very "special path" that business life in Russia follows.