How to Sell When No One Is Buying. Three Powerful Sales Tools in B2B Markets

This book is about how to build marketing for your company in the B2B sector and for products that do not have a formed demand using just three marketing tools – white papers, auto mailings, and case studies.

The proposed tools... are tested and effective. They can also be used together as a mini-marketing system and will yield much greater returns than separately. You will learn how to bring customers to your company without chasing after them, and how to attract attention to your business without price and advertising pressure. You will gain a clear understanding of the mechanisms and principles of marketing tools, their integration into your business, and the opportunities they present for the growth of your company and its profits.

In this book, you will find the marketing minimum that will teach you how to regularly attract new clients, maximize the returns from incoming requests, increase the number of repeat deals, boost your company's sales, develop your marketing, and eliminate unnecessary expenses. Just three tools that will change not only your marketing but also your business.

This edition is directed at owners, marketing directors, commercial directors, and marketers of companies selling new, innovative, intellectual products or services, as well as products requiring advanced expertise or skills.