The Power of Communities. How to Create Vibrant Communities for Business and Beyond

Community management is one of the most powerful yet underestimated tools for the development of modern business. Its key tasks include not only creating a strong community around ideas and projects but also building emotional connections between the brand and the audience, as well as supporting the company's business reputation in the media space. By mastering the tools of a community manager, you can: • attract new employees and clients; • increase the effectiveness of internal and external communications; • find common ground with the audience on social media; • benefit from negative feedback and comments; • and, of course, reach new heights in the development of the common cause! And all this through the analysis of case studies of successful companies and specific examples from the author's practice! DARYA STAL' - community manager of the social network for gamers Gameram, program director of the community bureau Compot, lecturer in community management on educational platforms "Netology" and Skillbox. YEVGENY REZNITSKY - managing partner of the business laboratory NAU Lab, translated and adapted for Russia the most popular Western community work models, 15 years in community management.