Design Thinking. From Insight to New Products and Markets

In recent years, there has been a surge of interest in design thinking. We live in an era when banks are moving away from traditional banking operations and transitioning to digital money. Before our eyes, startups are emerging that create new markets using design ecosystems. Modern companies are undergoing digital transformation to maximize the use of modern data processing methods and stay a step ahead of the competition. If you do not want to miss your chance - this book is for you. The authors will help you: apply various tools and methods of design thinking in specific situations; create an effective team; focus the product on the user; introduce design thinking in organizations; learn to create digital products; combine design thinking with Big Data.