World film premiere! The main book about the company UBER and Travis Kalanick, which became the basis for the eponymous TV series starring UMA THURMAN and JOSEPH GORDON-LEVITT.
The story of an IT industry giant who became a victim of his...
founder's boundless ambitions.
BEST BOOK OF 2019 ON AMAZON!
In 2008, Kalanick, together with young entrepreneur Garrett Camp, created Uber — a mobile application for ordering taxis. The startup rapidly conquered one country after another, stopping at nothing. Bribes, espionage, guerrilla tactics against authorities, illegal collection of user data. But the company's aggressive policies had their consequences: Uber's name increasingly became associated with the slave exploitation of drivers, hundreds of thousands of destroyed jobs, and outbreaks of violence worldwide. In a company on the brink of collapse, a struggle unfolded to remove the creator of Uber from management...
«On the Edge. The Battle for Uber» — is an insider story of an IT industry giant, where the desire to change the world and enthusiasm could not outweigh greed, personal ambitions, and the thirst for world domination at any cost. It is a dramatic story about how persistence and disregard for rules helped Kalanick create one of the most valuable companies in the world and nearly brought it to ruin.
«A masterful example of investigative journalism, Mike Isaac's book is a mad journey that you won't want to miss». — Amazon Book Review
«The story of Uber, the main "unicorn" of the Valley — is a parable about power and what startup founders are willing to do to seize and hold it. A riveting book that abounds with shocking and outrageous revelations». — John Carreyrou, author of the book «Bad Blood»
«The book traces Kalanick's journey from a failing startup founder to an object of envy, and then — an embodiment of technological evil. In Isaac's thorough investigation, incredible episodes from the company's life emerge: a Thailand office head shoving a female employee's face into a pile of cocaine; Kalanick writhing on the floor of a conference room in a San Francisco hotel after a Bloomberg publication, or a video of the CEO berating a driver…» — Wired
«Travis Kalanick changed an entire industry, made billions of dollars, and turned his company into a symbol — and did so by destroying everyone who stood in his way. An exciting read about the corporate macho culture that went awry». — Vanity Fair
Author: Майк Айзек
Printhouse: Eksmo
Series: World-Class Film Premiere
Age restrictions: 16+
Year of publication: 2022
ISBN: 9785041644710
Number of pages: 576
Size: 203х130х35 mm
Cover type: hard
Weight: 526 g
ID: 921529