The Laws of Epidemics

Why do financial bubbles grow so rapidly? Why are disinformation companies so effective? Why is it so difficult to stop outbreaks of violence? What explains the contagiousness of loneliness? What makes content viral?
It turns out that the spread of almost everything – from infectious diseases to fashion trends and innovative ideas – follows the same laws. This is what mathematician and epidemiologist Adam Kucharski, referred to by the Guardian as the “voice of reason” amid the coronavirus madness, explains simply, accessibly, convincingly, and incredibly engagingly in this book.