Как Coca-Cola завоевала мир. 101 успешный кейс от брендов с мировым именем

Как Coca-Cola завоевала мир. 101 успешный кейс от брендов с мировым именем

Истории Pinterest, Chanel, Corona, Brewdog, Spanx, LG, KFC, WWF, "Мировых рекордов Гиннеса", Coca-Cola и других всемирно известных брендов в одной книге. Все кейсы распределены по разделам, поэтому представляют собой убедительный инструментарий, подкрепленный опытом компаний с мировым именем.

Author: ЛЬЮРИ Д.

Printhouse: Eksmo

Series: The best world experience

Age restrictions: 12+

Year of publication: 2019

ISBN: 9785040989355

Number of pages: 384

Size: 60x90/16 mm

Cover type: Твердая бумажная

Weight: 496 g

ID: 334058

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€ 22.19

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