The Great Second. 8 Steps for an Operations Director from Startup to Corporation

«Great operations directors do not control everything — they control what matters most».
When a company is small, chaos seems natural. The CEO keeps finances, clients, hiring, and marketing in mind, and the team quickly responds to any changes. But as the business grows, this familiar «brownian order» begins to fall apart. There are more clients, revenue is increasing — and along with it, the workload, confusion, and number of problems grow. The most dangerous part of this situation is when no one understands why efficiency is declining while chaos is intensifying.
At this moment, the company needs a systematic approach to management. This book is about how to navigate the tipping point and turn operational chaos into a system to regain focus for the team and direct the business's energy towards growth. The author — an experienced operations director and expert in operational management — offers a practical path for CEOs and operations directors: from diagnosing processes and building operational strategy to forming teams, implementing key performance indicators, and preparing the business for scaling. The book is based on strategies that work at Apple, Toyota, Amazon, and other successful companies that have managed to build an operational system capable of supporting growth without constant crises and manual management.