Business Transformation. How to Restructure the Traditional Model According to the Laws of Silicon Valley

Your company has been operating for years under a classic scheme – functions, projects, internal customers – but now digital competitors are overtaking you faster and faster. You have already tried to implement separate "digital initiatives," but the system is bogged down by bureaucracy, old processes, and resistance from key players. What is needed is not separate improvements, but a systemic transformation.

Marty Cagan, author of the bestseller "Inspired," and his partners from the Silicon Valley Product Group have helped companies such as Adobe, Skype, Trainline, and the Guardian transition to a product model and build management similar to Amazon or Kaspi. In "Business Transformation," they show how a traditional organization can gradually become a modern tech company without destroying its current business:
• shift from the logic of "servicing internal customers" to creating measurable value for customers and the business;
• establish strong product leadership and create teams with real authority accountable for results;
• form a product strategy focused on investments so that technology brings growth rather than just costs;
• restructure processes to increase development speed without sacrificing quality;
• overcome resistance within the organization, including from top management and the board of directors.

Real case studies of transformation from various industries demonstrate what mistakes leaders make on this path and what results can be achieved when the product model begins to operate at full capacity.