Gamify This. How to Stimulate Customers to Buy, Employees to Work

How to motivate people in a world where nothing holds attention for long? How to push a customer to buy, an employee to work diligently, and students to study productively? The answer is simpler than it seems: turn actions into a game. This book is called the bible of gamification. Even before its official release in Russia, several amateur translations appeared, as the ideas of Yu-Kai Chou turned out to be so valuable. His main development is the octalysis system. It is based on 8 motivation drivers that help to gently and effectively guide human behavior. Today, octalysis is actively applied in various fields - in the gaming industry and education, in marketing and design, in human resource management and personal transformation. After all, in a world of scattered attention, the best way to influence behavior is to create processes in which people want to participate voluntarily. Yu-Kai Chou is one of the pioneers of gamification, an entrepreneur, business consultant, and TEDx speaker. His company specializing in gamification and behavioral design, Octalysis Group, serves Porsche, Uber, Volkswagen, Microsoft, Lego, Huawei, and others.