Innovation Strategy. How Companies Grow in the Age of Creative Destruction

Today, growth in companies occurs through “creative destruction,” where with the help of new technologies and business models, you not only improve something but create something new, changing the business landscape and staying ahead of competitors.
The author suggests approaching this through the creation of an innovation strategy, where one can plan development on different horizons, focusing on business goals while quickly testing hypotheses in the logic of a product approach.


“This is a practical guide for those who want to launch a systemic innovation activity taking into account the real constraints and opportunities of their company.” — Natalia Detyareva

“Irina Tarasova is one of the most experienced experts in innovation. In her book, theory meets practice: clear models, real tools, and a clear path from strategy to measurable results.” — Dmitry Kalaev

“This is an honest conversation and reflection of a practicing author on how innovations really emerge within corporations: with conflicts, doubts, mistakes, and breakthroughs. Its special value comes from the focus on Russian realities, where innovative activities often develop in conditions of contradictions and conflicts with the system.” — Roman Timaev

“This book is like a good constructor: step by step, case by case, you will learn models and tools and receive practical recommendations on how to create your own working innovation strategy. I definitely recommend reading it.” — Andrey Batremenko