Entrepreneurial Marketing. How to Notice Market Signals, Instantly Test Hypotheses, and Work Only on What Delivers Results

Entrepreneurial Marketing. How to Notice Market Signals, Instantly Test Hypotheses, and Work Only on What Delivers Results

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In a world where classic marketing no longer yields stable results, Kotler offers a new approach: entrepreneurial marketing — a way to act quickly, test ideas directly in the market, find opportunities while competitors are restructuring, and turn chaos into... an advantage.

The book explains why it is no longer enough to know how to use marketing tools — you need to think like an entrepreneur within the company.

Thanks to this book, you will:
- learn to test hypotheses based not on reports, but on direct feedback from customers;
- master the "omnichannel" approach: integrate the functions of the organization so that each department strengthens the other;
- discover methods that will allow marketing to influence strategy rather than remain a support function;
- understand exactly how to act when forecasts do not work.

Author: Филип Котлер, Хермаван Картаджайа, Ден Хуань Хой, Джеки Мюссри

Printhouse: Eksmo

Series: Marketing Atlases

Age restrictions: 12+

Year of publication: 2026

ISBN: 9785042202926

Number of pages: 320

Size: 243х171х22 mm

Cover type: hard

Weight: 637 g

ID: 1732526

In a world where classic marketing no longer yields stable results, Kotler offers a new approach: entrepreneurial marketing — a way to act quickly, test ideas directly in the market, find opportunities while competitors are restructuring, and turn chaos into an advantage.

The book explains why it is no longer enough to know how to use marketing tools — you need to think like an entrepreneur within the company.

Thanks to this book, you will:
- learn to test hypotheses based not on reports, but on direct feedback from customers;
- master the "omnichannel" approach: integrate the functions of the organization so that each department strengthens the other;
- discover methods that will allow marketing to influence strategy rather than remain a support function;
- understand exactly how to act when forecasts do not work.

In stock

€ 23.49

Will be delivered to United States on 13 March (Fr):

By courier

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In stock

€ 23.49