Customers for Life: Easy Choice

A practical guide from Carl Sewell, CEO of one of the best car dealership companies in the USA, that will help retain existing customers and attract new ones.

Carl Sewell is the best car dealer in America, a successful businessman who has managed to boost sales to unprecedented heights by attracting and retaining buyers. His book serves as a practical guide to working with customers (and, along the way, to organizing business operations, marketing, and merchandising).

Sewell recommends that everyone focus on loyal customers since a mindset geared towards one-time sales makes a business unstable. He convincingly demonstrates that to keep a customer, one must rethink not only their approach to service itself but also their organizational structure, labor compensation, cleanliness of premises, landscape design, and many other details.

The recommendations are suitable for any company. In each chapter, you will find practical advice for your business, whether it involves selling cars, fashionable clothing, or banking services.

Who this book is for:

The book will be useful for both those who are just starting their business and those who want to create a loyal community around their business.