The Dao of Alibaba. How the Empire was Built Byte by Byte
How did the absence of a plan, money, and technology lead Alibaba to success? What turned a little-known Chinese internet startup with a 'Disney-like' name into a global giant? Why did a simple B2B e-commerce platform transform into a global... ecosystem? The answer lies in philosophy. This book reveals the Dao of the company — that 'secret sauce' of ideals, values, and a special corporate spirit. The author — a former leader and former special assistant to Jack Ma* — unveils all the secrets. This is not just a unique management story, but a practical guide for growth and a roadmap to success for any company — from an ambitious startup to an experienced large business. *Jack Ma – Chinese entrepreneur, founder of Alibaba Group.
Author: Брайан Вонг
Printhouse: Eksmo
Series: Brand Cult. How Products and Ideas Become Popular
Age restrictions: 12+
Year of publication: 2024
ISBN: 9785041992231
Number of pages: 320
Size: 243x174x28 mm
Cover type: hard
Weight: 668 g
ID: 1693485
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