The Dao of Alibaba. How the Empire was Built Byte by Byte

The Dao of Alibaba. How the Empire was Built Byte by Byte

Discount

How did the absence of a plan, money, and technology lead Alibaba to success? What turned a little-known Chinese internet startup with a 'Disney-like' name into a global giant? Why did a simple B2B e-commerce platform transform into a global... ecosystem? The answer lies in philosophy. This book reveals the Dao of the company — that 'secret sauce' of ideals, values, and a special corporate spirit. The author — a former leader and former special assistant to Jack Ma* — unveils all the secrets. This is not just a unique management story, but a practical guide for growth and a roadmap to success for any company — from an ambitious startup to an experienced large business. *Jack Ma – Chinese entrepreneur, founder of Alibaba Group.

Author: Брайан Вонг

Printhouse: Eksmo

Series: Brand Cult. How Products and Ideas Become Popular

Age restrictions: 12+

Year of publication: 2024

ISBN: 9785041992231

Number of pages: 320

Size: 243x174x28 mm

Cover type: hard

Weight: 668 g

ID: 1693485

How did the absence of a plan, money, and technology lead Alibaba to success? What turned a little-known Chinese internet startup with a 'Disney-like' name into a global giant? Why did a simple B2B e-commerce platform transform into a global ecosystem? The answer lies in philosophy. This book reveals the Dao of the company — that 'secret sauce' of ideals, values, and a special corporate spirit. The author — a former leader and former special assistant to Jack Ma* — unveils all the secrets. This is not just a unique management story, but a practical guide for growth and a roadmap to success for any company — from an ambitious startup to an experienced large business. *Jack Ma – Chinese entrepreneur, founder of Alibaba Group.

In stock

In-store availability

€ 17.43 € 21.79

Delivery to Germany:

Collect at Mnogoknig store

3 December (We)

free

By courier

2 December (Tu)

€ 9.99

free from € 80.00

In stock

In-store availability

€ 17.43 € 21.79

Delivery to Germany:

Collect at Mnogoknig store

3 December (We)

free

By courier

2 December (Tu)

€ 9.99

free from € 80.00

Shop-availability

Before picking up the item at the shop, please call the correct branch to make sure the item is available.

MNOGOKNIG Gmbh, Frederichstrasse 176-179, Berlin, Germany, 10117

+4915205421866

Bestsellers

See all

The Dao of Alibaba. How the Empire was Built Byte by Byte

Bestsellers

Publishers "Eksmo" recommends

Sign up for our news!