The Psychology of Publicity. A Unique Program for Creating a Profitable Personal Brand

"Do not create an idol for yourself, but rather become one" - under this motto, Ekaterina Kononova has been working for the last nine years - the founder of one of the first personal promotion agencies in the CIS - BAKERS, author of a bestseller in the field of personal branding, and holder of professional awards "Silver Archer" and RuPoR. Before you is the first book with a truly psychological approach to creating a personal brand. The author asserts: there are no people who cannot become popular. The whole question is, which of your subpersonalities are you betting on. Ekaterina sharply names the subpersonalities presented to the world - "publicities," and teaches how to identify the "publicity" that will not only be in demand by the audience but will also fuel you with energy and excitement on the path to fame. Then the author provides a clear plan for developing a personal brand, taking into account the characteristics of your "publicity." From this book, you will learn how to: • Stop being a helpless "watcher" and become an expert with a developed personal brand • Hack the system and maintain popularity for many years, following the example of the Kardashian family • Overcome the phenomenon of "cognitive miser" and say goodbye to the fear of rejection • Demonstrate your authenticity and become wealthy, influential, and famous