50 Business Models of the New Economy. Lessons from Unicorn Companies

These are vivid stories of 50 companies that emerged in the last 20-30 years, whose business models allowed them to achieve billion-dollar (and sometimes multi-billion-dollar) valuations. They differ radically from old corporations in that they were geared towards new technologies and sensitive interaction with consumers right from their inception.

The essence of each company's business, its history, monetization principles, financial information, and what customers love about them are briefly and clearly described. Importantly, these companies come from different sectors and have diverse business models, so the reader is sure to find a combination of success factors for their organization.

However, this is not just a collection of information about companies. Having analyzed their growth and activities, the authors (each in their section) formulated the "lessons from unicorns" - principles that can help others make their companies equally successful.

Moreover, even from this small sample, one can trace socio-economic trends that entrepreneurs can rely on when developing their own business models. The authors gathered them in an appendix.

The book will be appreciated by entrepreneurs, investors, and business school students.