50 business models of the new economy. Lessons from unicorn companies

These are vivid stories of 50 companies that emerged in the last 20-30 years, whose business models have allowed them to achieve billion-dollar (and sometimes multi-billion-dollar) valuations. They radically differ from old corporations in that they were built from the... ground up with a focus on new technologies and responsive interaction with consumers.The essence of the business of each company is described clearly and concisely, including its history, monetization principles, financial information, and what makes customers love them. Importantly, these companies come from various sectors and have diverse business models, so readers will surely find a combination of success ingredients for their own organization.However, this is not just a collection of company information. Analyzing their growth and activities, the authors (each in their section) formulated the "lessons of unicorns" — principles that can help others make their companies equally successful.Moreover, even from this small selection, one can trace socio-economic trends that entrepreneurs can rely on when developing their own business models. The authors have compiled these trends in an appendix.The book will appeal to entrepreneurs, investors, and business school students.