How to Create Your Own TV and Digital Project

Sell your project on TV! Gather millions of likes online! A step-by-step guide in this book. Not ready to sit and wait for you to become a star? Haven't figured out the secret of why some programs are popular and... others fail? Determined to become the author of your project and conquer TV, YouTube, and Instagram with it? Want to know which genre on YouTube will take off next and be the first to come up with a project for it? Do you want to understand how the idea of a project differs from its format, which can be sold? ...and finally, find out what is hidden behind the word "format"? Then the book by the main HR fairy of television, the best media specialist Elena Afanasyeva is for you!