Managing the Companies of the Future. Full Spectrum Thinking for Business Development

The leading futurist Bob Johansen, based on research from the Institute for the Future, shows how a new way of thinking — full spectrum thinking — can help leaders break free from limiting frameworks and see new opportunities for business... development.

Full spectrum thinking is the ability to seek patterns and connections beyond categories and stereotypes, without succumbing to false conviction in one's own correctness. The world is changing rapidly, and in the next 10 years, the reality around us will change even more. The main trends indicate that we are moving from a product economy to an economy of experiences and customer experience. Increasingly, people will decide what they want to own and what they only want to use. It will become increasingly difficult to separate human and computer resources. A generation of "digital natives" will enter the labor market, and it will be their lifestyle and value orientations that will set the direction for HR policy.

The new reality will require a new paradigm of thinking. Those companies will survive and thrive whose leaders can create space for a wide range of alternative solutions and adhere to full spectrum thinking.