YouTube. How the most popular video hosting conquered the world?

Everyone knows about YouTube.
But few realize how it works, who manages it, what decisions these people make, and why their decisions matter.

• How much do the most popular bloggers in the world earn?
• Why did Google buy the video hosting instead of developing its own product?
• How did YouTube become an integral part of most of our lives?

This book is written so that you can answer all these questions. Before you is the story of a business that was initially quite inefficient yet still achieved tremendous commercial success. It is the story of a platform that allowed Google to become one of the most profitable and powerful companies in the world.
And also — it is the story of new media, whose programs are written not by editors, artists, or teachers, but by algorithms. And about very important and very strange recent events that most of the people visiting YouTube.com every day know nothing about.
Mark Bergen — business journalist for Bloomberg Technology and Businessweek, has been writing articles about Silicon Valley giants for over ten years.