«Architecture and design are primarily social arts. One can dislike theater and ballet, never visit museums and galleries, reject poetry and literature, and turn off concerts on the radio. However, buildings, settlements, and everyday tools create a multitude of visual impressions that are impossible to ignore». — Victor Papanek, American designer, anthropologist, philosopher, and theorist. In general, a genius. Victor Papanek earned a master's degree in Design from the Massachusetts Institute of Technology, taught at the University of North Carolina and Stockholm University. He was a consultant for Volvo, created a radio receiver from a tin can, and wrote 6 books, the most famous of which is «Design for the Real World». Papanek was the first designer in the 20th century to speak about socially responsible and eco-friendly design. This book will explain what the purpose of design and architecture is, how designers can create cleaner products, and why consumers should always expect more. Victor Papanek, an experienced American designer, philosopher, and theorist, will show through various examples, from packaging to parking lots, that the time has come for more complex sustainable design that requires thoughtfulness and care for our Earth.
