Other People's Decisions. To Send or to Bend

We are so deeply social that when we do not conform to the group, we inflict lasting damage on our self-esteem, reduce our well-being, and never fulfill our full potential. This is why we too often chase familiar attributes of money, fame, and success, which leave us feeling empty, even when we achieve them. This is why we will blindly adhere to a viewpoint we do not necessarily believe in, just to blend in with the group. We trap ourselves in prisons of our own making, which prevent us from living the happy, fulfilling life we envision.
The question is, why do we continue to believe lies and inflict pain on ourselves?
Drawing on cutting-edge research in neurobiology, behavioral economics, and social psychology, renowned author, former Harvard professor, and founder of the analytical center Todd Rose shows how many of our perceptions of each other are based on false assumptions that lead to misguided decisions, making us dangerously distrustful as a society and hopelessly unhappy as individuals.
National bestseller.
How do you understand that your desires are genuine, and not a collective stereotype? Do you really want to be "faster, higher, stronger," or have you been told that this is necessary? This book is for those who want to understand themselves and shed the burden of others' expectations from their shoulders. You will re-trace the path of self-discovery and stop worshipping the idols of "achievability," "productivity," and "perfectionism." The author presents intriguing discoveries from the fields of neurobiology and social psychology that prove: our personal and collective "self" can coexist in harmony, as long as we can distinguish one from the other.