Text that sells posts for social media, articles for blogs, texts for marketplaces.

Anna Shust - entrepreneur, marketer, and journalist, expert in commercial texts and author of the blog sila.slova. This book is your best assistant. If you want to: - learn to write effective texts and manage blogs; - increase sales of... your goods and services; - create working content strategies. How to increase sales on marketplaces using texts? Or attract so many people to the opening of a cafe that they line up all day? How to ensure that the very first post on a social media page brings numerous reposts and a steady flow of buyers for pastries for six months ahead? Or interest the best candidates from across the country to come work in a provincial town on the edge of geography and help you create an international company? The heroes of this book managed to do all of the above thanks to... ordinary texts. And it's not magic - texts that sell, promote, and motivate readers to act. Anyone can learn to write them. Revised edition.