Simply about the brain. How knowledge about the brain helps to achieve more

This book is about how the brain affects our lives. How is personality formed? Why did Disney conquer Hollywood? What do we find beautiful? Where do desires come from? Why is ego necessary? How to overcome laziness? Which side of... the face should you turn to your conversation partner? How to make someone fall in love with you? How to recognize lies? How to avoid infidelity? How to motivate yourself? How to not accumulate stress? How to overcome fears? How to not care about the opinions of others? How to be happy? And what is the meaning of life? Additionally, this book is about the fact that even if you know the answers to these questions, it doesn't always work out to apply them in practice. That's just how the brain is structured.