The Phenomenon of BTS. A Complete Study of Idol Creativities

At the beginning of the 21st century, the world discovered many K-pop performers, but none achieved such success as BTS. This group has become a true phenomenon, and with each passing day, interest in their creativity not only does not fade but only continues to grow.
What is the uniqueness of BTS? What lies behind the secret of their popularity and such boundless love from fans who call themselves ARMY? In his book, Kim Yongdae, a South Korean music critic, attempted to answer these and other questions arising in connection with the phenomenon of BTS. To do this, he made a detailed review of the group's discography, studied the history of the K-pop genre's emergence, interviewed people who worked with BTS, and tried to explain how such a fandom formed around the group. Kim Yongdae pays special attention to the musical component, as it is in the music of BTS that the spirit and philosophy of the group, its sincerity, and energy are reflected. This book will provide a new perspective on the creativity of BTS and their journey in the music industry.