Blue Ocean Strategy. How to Find or Create a Market Free from Other Players
Blue Ocean Strategy. How to Find or Create a Market Free from Other Players
Blue Ocean Strategy. How to Find or Create a Market Free from Other Players

Blue Ocean Strategy. How to Find or Create a Market Free from Other Players

Chan Kim and Renée Mauborgne provide detailed instructions on getting a company out of competitive stress and creating a completely new business model. "Blue Ocean Strategy" is not just a book, but a whole philosophy of success

Author: Рене Моборн, В. Чан Ким

Printhouse: Mann, Ivanov i Ferber

Series: MIF. Business

Age restrictions: 16+

Year of publication: 2016

ISBN: 9785001461784

Number of pages: 304

Size: 242x171x20 mm

Cover type: hard

Weight: 554 g

ID: 735100

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€ 28.69

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