Chan Kim and Renée Mauborgne provide detailed instructions on getting a company out of competitive stress and creating a completely new business model. "Blue Ocean Strategy" is not just a book, but a whole philosophy of success
Author: Рене Моборн, В. Чан Ким
Printhouse: Mann, Ivanov i Ferber
Series: MIF. Business
Age restrictions: 16+
Year of publication: 2016
ISBN: 9785001461784
Number of pages: 304
Size: 242x171x20 mm
Cover type: hard
Weight: 554 g
ID: 735100