Corporate Culture

In the new collection from the series «HBR: 10 Must-Read Articles», the most important materials of the magazine dedicated to corporate culture are gathered. Corporate culture is not so easy to understand and, as a rule, difficult to measure, but it is one of the most important components of success for any company. The authors of this collection, recognized experts in organizational culture and behavior, management, and psychology, explain why no changes in an organization are possible without analyzing corporate culture and provide advice on developing corporate culture. The authors detail how to create a culture of trust in the company, overcome employee passivity, and increase their job satisfaction, form a culture of innovation, and create an atmosphere of openness. The ideas, advice, and strategies from this collection will help leaders understand how their corporate culture is structured, when it needs to be changed, and how to control this transformation process. Only by assessing the impact of culture on their business can managers bring about change and create organizations that thrive even in the toughest times.