Transformation of Business Model

Harvard Business Review is the leading business magazine in the world. We present a new issue of the series «HBR: 10 Best Articles», dedicated to the challenges of business model transformation. To be successful, it's not enough for companies to offer customers an excellent product; they need an effective business model. In this collection, renowned experts in management and strategic planning offer solutions that will allow companies to quickly adapt to the changing conditions of the business environment. How to assess the relevance of a business model, implement innovations, or defend against competitors offering free products? Is it possible to ensure growth using two business models? How to create a platform based on a key product and make the update of the business model a continuous process? Analyzing best practices and time-tested methods will help managers, top executives, and CEOs to look at the existing business model from a new perspective and find optimal options for its transformation to ensure sustainable business growth